‘Jaunt has been racking up content partnerships in recent months, announcing a deal with Revolt to create music-oriented experiences and another with Conde Nast for a serialized VR show. The latter concept — telling stories in short chunks over a period of time — is one way in which Jaunt plans to get over the comfortability problems that arise when using today’s VR devices for long periods of time.
“We’ll start off with short-form content, but we also want to take advantage of doing episodic content,” Plumer says. “So we can tell stories over a longer period of time, but in different episodes. And then as the [devices] improve, we see the length of those experiences getting longer.”‘