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[Image Credits: The Next Web]

The [Sneaky] Secret Psychology of Facebook

“Lots of studies have worked toward figuring out what exactly goes on in our brains when we’re participating in social media—specifically, Facebook. A recent one discovered a strong connection between Facebook and the brain’s reward center, called the nucleus accumbens. This area processes rewarding feelings about things like food, sex, money and social acceptance.When we get positive feedback on Facebook, the feeling lights up this part of our brain. The greater the intensity of our Facebook use, the greater the reward.Another fascinating study recorded physiological reactions like pupil dilation in volunteers as they looked at their Facebook accounts to find that browsing Facebook can evoke what they call flow state, the feeling you get when you’re totally and happily engrossed in a project or new skill.”

Source: The Secret Psychology of Facebook