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“The new platform luring readers into short fiction…”

“The subtle joke in MacGuffin’s name – tricking busy online readers into spending time with fiction through interaction and ease-of-use – might also point to its most interesting feature. Alongside every story published are its open analytics, visible to both author and readers. Mercilessly, these detail the exact number of people who have opened a story, and the number of people who actually finish it.”

Source: The new platform luring readers into short fiction | Books | The Guardian [Image Credit: the Guardian]