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Confessions of a Transmedia Pundit — Andrea Phillips

Transmedia is not your magic bullet; you can use every technique in the toolbox and still make a project nobody ever looks at or cares about…transmedia isn’t synonymous with innovative or interesting, nor is it a replacement for a traditional marketing plan…When something isn’t working for you, when you find yourself walking down a path that goes somewhere you don’t want to be, the only answer is to turn a corner and head somewhere else. So what have I been doing instead? I doubled and tripled down on making instead of talking.

Source: Confessions of a Transmedia Pundit — Andrea Phillips