“From schools, through workplaces, healthcare, travel, and marketing, to everyday leisure activities and even sex, life is becoming more and more gamified. Yet the definition of gamification is still volatile. All the authors in this book try to grasp the meaning, the sense and the consequences of this accelerating trend. Gamification is widely perceived as a magic bullet – a universal solution to a variety of contemporary problems, not only efficient and cheap, but also infusing our world with lots of “fun”. In place of this laudatory attitude, this volume presents a critical approach. The emphasis usually put on the fun-factor does not explain anything; in fact it conceals the social, political and cultural consequences of gamifying all spheres of our lives.