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“Memetic Wordplay as Social Media Practice”

There are often multiple forms of memetic and irreverent responses to breaking news and unfolding events that collectively provide different layers of topical humour and social media content, creating new forms, co-opting other media, and appropriating old templates. These evolve in response to what platforms do and do not allow—what if Twitter did not have the 140-character limit?—and as content and coverage cross platforms, communities, and contexts. In doing so, their popular, everyday, and topical use alike connects them to the diverse elements and applications of memes, meme culture, and meme research covered in the other pieces in this series.

Source: Memeology Festival 04. On Hashtaggery and Portmanteaugraphy: Memetic Wordplay as Social Media Practice – Culture Digitally