It is important to marry the right genre with the right IP. Early on we only had one game called Kingdoms of Camelot, which was strategy based. When considering an IP, each time we would ask if it would make sense with the genres and gameplay we were good at. For example, would Star Wars be coupled well with a strategy based genre? It didn’t seem to make so much sense to us…once we had a team and a successful action game engine, we were able to explore IP that fit this genre.