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The Myth of the Average Gamer: “Your target audience doesn’t exist…”

One of the common misconceptions caused by publicly available research is the perceived popularity of certain game genres. People unfamiliar with how games work, but familiar with marketing research in other industries assume that MOBA is like “cola-flavored soft drink” and MMORPG is “ions-enriched sports drink”. When marketing research is talking about MOBA popularity and […]