The new Adam Sandler movie Pixels is currently being savaged by critics and moviegoers alike with a Rotten Tomatoes score of 17%. Still, Columbia Pictures is apparently worried that someone might have interest in pirating it, and is responding with heavy-handed DMCA takedown notices. One potential upshot in all this is that the DMCAs succeeded in scrubbing the official Pixels trailer from streaming site Vimeo.
The DMCA notices were sent to Vimeo on behalf of Columbia by Entura International, an anti-piracy services firm that pushes paper for copyright holders. The DMCA filed by Entura was incredibly broad, targeting many videos that simply had the word “Pixels” in the title. In order for a streaming site like Vimeo to maintain safe harbor protections under the DMCA, it has to comply initially with all takedown notices. That means a lot of legitimate videos were pulled down automatically.