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_9MOTHER9HORSE9EYES9: the mysterious tale terrifying Reddit

Although is apparently only a single author, and the destination and purpose of its tale is unknown (we can only hope it’s not a viral marketing stunt), the writer’s use of Reddit as a storytelling platform means a new kind of format unique to internet fiction, and new opportunities for readers to participate and engage around the work. There is something extra-effective in fiction about the unexpected, the unsettling, the unknown lurking in plain sight within the tools we use for practical dialogue, and this principle has unique implications for horror buffs. When the writer is technically a platform-user just like yourself, there’s always the lurking possibility they might suddenly notice you, that the story itself could make contact.

Source: _9MOTHER9HORSE9EYES9: the mysterious tale terrifying Reddit | Technology | The Guardian